By Martina Conte

Clay, a sneaker with a vintage style and skate attitude kicks a new wave concerning the slip-on world. The rubber sole with a boxy profile profiles a street, essential and stylish sneaker. An urban sneaker with minimal eclecticism highlighted by the absence of laces, available in the packaging, which renews the slip-on concept thanks to a perfect fit granted by the rigorous design and the materials chosen for its design. 

Clay’s campaign shots arrive from Lisbon, a favorite destination for street sports and summer passions. The Portuguese capital is the perfect setting to portray a sneaker related to the world of surfing and nature. Indeed, the campaign visuals take us to the endless beaches of the Atlantic Ocean and the cool destinations of the city. 

The launch of Clay is linked to an exclusive project, an unprecedented collaboration with some of the most important retailers offering Premiata in the world. The all-new custom Clay models will be offered in limited editions by some top stores including D’aniello in Aversa, Concrete Store in Amsterdam, Nino Alvarez in Madrid and Barcelona, Beymen in Turkey, and Sigrun Woher in Stuttgart. The special models elaborate on the creativity of the Clay models from the original collection, adding color variations in the details while maintaining the sport chic style and sophistication typical of the white sneaker. 

About Premiata
Premiata was born officially in 1991 thanks to Graziano Mazza. The success of the research conducted by Graziano will be revealed in 2009 when he thinks of reinterpreting the iconic tennis sports shoes: the retro running shoes, extremely in vogue in the 80s, based on the new techniques and new canons of innovation coined by himself: maximum quality of leathers and quality of fabrics.
Premiata has always stood out for its attention to detail, combined with prestigious leather processing techniques. The Brand remains tied to the importance of traditional craftsmanship and Made in Italy manufacturing, while never renouncing experimentation and creation of new models and trends.

Clay by Premiata is available at top sneaker retailers and at

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