S.T.DUPONT UNVEILS NEW COLLECTION FOR SPRING-SUMMER 2024 | CRASH Magazine
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S.T.DUPONT UNVEILS NEW COLLECTION FOR SPRING-SUMMER 2024

By Aicha NDIAYE

Over 150 years since its inception, S.T. Dupont is writing a new chapter in its history, one that resonates more closely with its origins and avant-garde spirit. Today, the luxury goods brand unveils a fresh identity, marked by the reintroduction of a feminine leather goods collection and the launch of new collections for men and women.

Bold yet refined, the Maison’s new signature is simultaneously modern and steeped in S.T. Dupont’s rich history. Inspired by the goldsmith’s hallmark, a winged wheel, traditionally embossed beneath S.T. Dupont lighters, this symbol of the Maison’s heritage undergoes a modern transformation.

S.T. Dupont also returns to its roots with a new line of leather goods for women. With this latest offering, the brand speaks to those who dare to challenge traditions. Additionally, S.T. Dupont unveils new lines of leather goods for men and unisex audiences, drawing inspiration from the brand’s storied history and signature elements such as metallic details and the goldsmith’s guilloché craftsmanship.

Interpreted in a more modern manner than ever before, the iconic guillochés take center stage in this collection. With their elegant, sharp, graphic lines and sophisticated finishes, these leather goods models echo the sharp lines of the S.T. Dupont lighter, offering a blend of heritage and creativity.

The brand reintroduces the Riviera, created in 1953 for Audrey Hepburn, and reinvented for today’s women. While the actress’s bag featured a secret compartment, the 2023 version of the Riviera includes a concealed pouch in its lining, secured by a « lock jewel. » Adorned with the brand’s iconic diamond tip, it pays homage to the Line 2 motif, S.T. Dupont’s most famous lighter.

The Maison also returns with two new iconic bags: the Apex and the X-Bag. The Apex bag embodies the flame’s tip, a metal motif that is a true signature of S.T. Dupont. Crafted in leather, in three dimensions, this bag pays homage to the Maison’s goldsmiths’ craftsmanship.

The X-Bag features the iconic motifs of S.T. Dupont lighters and pens. Available in various shapes and colors, this bag in the form of a giant « X » embodies an ode to living large.

With its new image and positioning, S.T. Dupont reclaims its own history. Drawing inspiration from the volumes, craftsmanship, and motifs of its origins, the brand reinvents itself by offering a new fresh and relevant identity.

The new St Dupont collection is now available on www.st-dupont.com and exclusively in the new Parisian store, at 414 boulevard Saint Honore, 75008 Paris.

   




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