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PHARRELL WILLIAMS BECOMES CO-OWNER OF G-STAR RAW

PHARRELL WILLIAMS BECOMES CO-OWNER OF G-STAR RAW

PHARRELL WILLIAMS AND G-STAR RAW INITIATE STRATEGIC PARTNERSHIP Pharrell Williams has some breaking news for us. The international music icon and design mogul just announced today becoming the new co-owner of G-Star RAW. This announcement comes with a new strategic...
G-STAR INTRODUCES FALL-WINTER 2015 CAMPAIGN

G-STAR INTRODUCES FALL-WINTER 2015 CAMPAIGN

ELLEN VON UNWERTH CAPTURES THE ESSENCE OF G-STAR JEANS The new G-Star RAW Fall-Winter 2015 campaign is all about finding the perfect match, and by « match » we mean the perfect pair of jeans! This season, G-Star reinitiates its collaboration with iconic photographer...
FREITAG JEANS REINVENTS ECO-DENIM

FREITAG JEANS REINVENTS ECO-DENIM

FREITAG JEANS CREATES FIRST 100% BIODEGRADABLE COLLECTION The Swiss brand Freitag launches the first entirely biodegradable jeans in the world. Produced in Europe, Freitag jeans are a true revolution in the fashion industry. As a mater of fact, Freitag jeans are made...

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