From May 19 to 20, Instagram transforms the mythical Palais Bulles into the « Creator Villa » to celebrate the generation of young French and international creators. The Cannes Film Festival fascinates moviegoers from all over the world who will be able to experience this major cultural event from the inside and thus access its backstage thanks to the Stories and Reels of the creators present. For this 2022 edition, Instagram has chosen the famous Palais Bulles with the participation of several hundred creators, invited to celebrate creativity through their art. They will give their millions of followers access to this unique experience that is the Cannes Film Festival. An extraordinary dive into the world of entertainment and culture for the greatest number.

French and international stars of the platform will be present such as Khaby Lame (76 million subscribers), Pamela Reif (8.5 million subscribers), Just Riadh (4.3 million subscribers), Natoo (3.9 million subscribers) Paola Locateli (1.8 million subscribers) or Larray (6.6M subscribers), among many others. The Villa will also host emerging profiles such as twins Goldie Yoda (105k subscribers) and Cheyenne Neffah (44.7k subscribers), or Fred Stauffer (75k subscribers). Talents who have emerged on the platform, sharing their passions, building their community and launching their career whether in the world of fashion, or the small and big screen, as is the case for Fatou Guinea or Just Riadh, who became known on Instagram and are now starting their career in film.

On the program: DJ sets, Oculus demonstration and first steps in the Metavers, test of Ray-Ban stories connected glasses (launched in France very recently), creation of Reels, latest short format launched on Instagram and more recently on Facebook, creative workshops. A team of Fenty Beauty make-up artists will be present to accompany the designers in their photoshoots and in the creation of their Reels. Once again, the Brut Club will be present to continue the collaboration started a few months ago with Instagram around urban music and make the Villa vibrate.