BURBERRY COLLABORATES WITH (LA)HORDE ON A NEW CAMPAIGN - CRASH Magazine
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BURBERRY COLLABORATES WITH (LA)HORDE ON A NEW CAMPAIGN

By Crash

The new Burberry campaign film, created in collaboration with Megaforce, revolves around inspiring youth, transporting the viewer from the everyday to the extraordinary, allowing them to explore a new fantasy. Directed by Katelin Arizmendi and choreographed by (LA)HORDE, a troupe of four young dancers explore a modern reconfigured British landscape, a choreographed terrain journeying from city to sea.

‘This campaign is about looking forwards, looking to the future – inspired by youth, it brings together a community of different talents and worlds as one. United by passion, commitment and love, this campaign is a celebration of their dreams, of exploring and of always going beyond. I’m honoured that Burberry can partner with Marcus Rashford and amazing organisations around the world to give back to the next generation, allowing them to explore their dreams. And I wanted to take that concept – of exploring beyond – to express a real sense of freedom in the campaign. It’s all about that fearless spirit and imagination when pushing boundaries, something that we hold so close to our hearts at Burberry.’ Riccardo Tisci explained.

Discover the video below.

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