Burberry introduces its Lunar New Year 2022 campaign, inspired by the year of the tiger.

Starring models Liu Bingbing, Liu Chunjie, Wang Xiangguo and Yang Ling, the campaign is captured by photographer Feng Li and presents the collection in a series of images that celebrate the year of the tiger’s strong, confident spirit.

The collection features a tiger stripe animal print in an orange hue that adorns the signature Lola and Olympia bags, as well as cashmere scarves and sneakers.

A new perspective on the signature TB Monogram print is introduced in a honey beige hue, punctuated with bright orange B motifs, including the Burberry Heritage Trench, pussy-bow blouses, pleated skirts and Italian-woven nylon jackets – reimagined for the celebration.

Discover the campaign images below and more at burberry.com

Images © Courtesy of Burberry / Feng Li