CARHARTT WIP SS24 COLLECTION PREVIEW | CRASH Magazine
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CARHARTT WIP SS24 COLLECTION PREVIEW

By Roisin Breen

In the world of workwear fashion, Carhartt stands as an undisputed original, having crafted durable and reliable pieces since its inception in Detroit, Michigan, in 1889. Carhartt’s legacy of providing robust clothing for hardworking individuals has endured for over a century. Today, Carhartt WIP (Work In Progress) pays homage to this heritage by releasing an exclusive premiere of its upcoming collection. This new line seamlessly blends iconic Carhartt pieces with contemporary design, offering a fresh take on classic silhouettes for a global audience.

At the core of the collection are the iconic Carhartt WIP pieces that have withstood the test of time. The Active Jacket takes center stage, showcasing ‘rinsed’ and ‘aged’ finishes that lend it a distinct, slightly worn appearance. This nod to the past not only preserves the authenticity of the original design but also infuses a touch of character into each piece, telling a story of wear and resilience.

Adding a touch of variety to the collection is the Orlean program, featuring a series of striped pieces crafted from heavy denim. From overalls to a new skirt, this program introduces dynamic patterns and textures, injecting a sense of playfulness into the collection. Carhartt WIP continues to push boundaries by exploring different styles while staying true to its roots.

In a nod to modern fashion sensibilities, the Newheaven series presents a contemporary spin on classic silhouettes. The overcoat and golf jacket, reimagined for today’s discerning consumer, showcase Carhartt WIP’s commitment to evolving with the times. These pieces seamlessly blend functionality with a refined aesthetic, ensuring that the Carhartt legacy remains as relevant as ever.

Rooted in Detroit, Michigan, Carhartt’s original mission was to provide durable clothing for hardworking individuals facing challenging conditions. Nearly a century later, Carhartt WIP takes the brand’s classics and tailors them for a European audience. The result is a collection that captures the essence of refined design while staying true to Carhartt’s foundational principles.

As Carhartt WIP unveils its exclusive premiere of the upcoming collection, it reaffirms its commitment to preserving the legacy of the original workwear brand. By reimagining iconic Carhartt pieces for a global audience, the collection offers a harmonious blend of tradition and modernity. Carhartt WIP continues to be a symbol of durability, authenticity, and timeless style, ensuring that the hardworking spirit of its founders lives on in every meticulously crafted garment.

Discover more at www.carhartt-wip.com




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