DISCOVER THE DIOR SPRING/SUMMER 2020 VIDEO CAMPAIGN - CRASH Magazine
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DISCOVER THE DIOR SPRING/SUMMER 2020 VIDEO CAMPAIGN

By Crash redaction

For the Spring/Summer 2020 Dior unleashes an alluring video campaign providing a glimpse of their new Summer/Spring collection. It’s a scenic display of poetic scenography similar to its current ready to wear collection. The whole collection has a strong essence of nature, playing with the plant world and paying hommage to Catherine Dior, the sister of the house’s couturier. The short campaign is also the occasion to present in more detail the Dior Book Tote, the new version of the Lady Dior or the J’adior pumps in Toile de Jouy. All the emblematic pieces of the collection are set against soft toned walls covered in 3D-printed flowers. The short campaign captures two women flourishing as they discover each other. The well tailored white dresses flowing with ease, paired with fine gold jewelry, empower women and showcase a certain boldness with a delicate touch to it.

Discover the video below.

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