FENDI OPENED NEW BOUTIQUE ON THE FRENCH RIVIERA | CRASH Magazine
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FENDI OPENED NEW BOUTIQUE ON THE FRENCH RIVIERA

By Aicha NDIAYE

Fendi announces the opening of its newest boutique in Cannes, located on the iconic Boulevard de la Croisette. Spanning an impressive 510 square meters, this new store is a delightful fusion of the Fendi universe with the essence of the French Riviera.

This boutique showcases the complete Women’s and Men’s collections in a setting unlike any other. Spread across two levels, the top floor boasts a VIP room and a private terrace, offering guests a stunning panoramic view of the iconic Croisette seaside. Designed entirely in-house by the Fendi Architecture Department, the store’s concept is a celebration of elegance and coastal charm.

Stepping inside, visitors are enveloped in a luxurious ambiance inspired by Roman architecture and  the nautical world. For the Men’s section located behind the central cube, visitors will find a curated selection of ready-to-wear and accessories. The space is designed around a sophisticated salon area featuring a round wooden table by Maxime Delcourt, with ribbed Ocean travertine walls seamlessly blending with the floor for an air of refinement.

The Women’s ready-to-wear and shoe area exudes a sense of ancient Roman elegance with its cozy living area beckons with warm tones, and ribbed travertine walls interspersed with niches in a three-dimensional rhombus pattern.

Fendi’s new Cannes store embodies a captivating journey through the brand’s heritage, intertwined with the timeless allure of the French Riviera.

Fendi Cannes Store

Address: 50 Boulevard De La Croisette. 06400, Cannes France

www.fendi.com

               




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