Ginori 1735 presents new campaign featuring Jake Gyllenhaal.

The collaboration between the Italian Maison of Excellence and actor and artist Gyllenhaal celebrates the Florentine house’s love of art and craftsmanship.

The actor’s passions -art, design, fashion, film, and storytelling- embody a fundamental pillar of the style that has long characterized Ginori’s craftsmanship. The campaign will be launched in May with the Oriente Italiano collection, a video and a series of photos by photographer Gray Sorrenti. This collaboration marks a turning point for the international Brand, which once again is able to demonstrate its love for its origins but also its desire to rediscover itself and look to the future.

A video produced by Gyllenhaal kicks off the campaign highlighting the beauty of porcelain and Italian tradition. The video celebrates the Maison’s Italian origins; the actor observes skilled artisans hand-molding each piece of porcelain, and finally the day ends with a shared meal prepared
by Gyllenhaal with local ingredients.

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