South Korean artist HyunA becomes LOEWE’s new ambassador.

LOEWE announced its new collaboration with world-famous singer HyunA. « Becoming a LOEWE ambassador is a real honor for me. I look forward to participating in the future projects of this great House. » Founded in Spain in 1846, LOEWE is now one of the oldest and largest luxury brands in the world. Since 2013, under the creative direction of Jonathan Anderson, the House has initiated a transformation of the label by inviting art into its collections, giving the house a brand new vision. This new collaboration with HyunA is just a step towards LOEWE’s new identity.