Last night at 9:30 Louis Vuitton showed the Men’s SS24 collection designed and conceived by new men’s creative director Pharrell Williams.

The show was a real creative spectacle with the presence of world stars from music, film and friends of the creative director! From Beyoncé to Rihanna, Zendaya, Tyler The Creator, all were present to support the debut of their friend and colleague. Music definitely took center stage at the fashion show; Pharrell planned to showcase his first collection with Louis Vuitton at Pont Neuf in central Paris, just steps away from the Louvre Museum.

The fashion show was a real live show and ended with a breathtaking performance by singer Jay-Z accompanied of course by Pharrell Williams!

“THE SUN / What will you do when the sun shines on you?

The Louis Vuitton Spring-Summer 2024 Men’s Collection orbits the sun as a focal point for opportunity, responsibility, and enhancement.

VA TO PARIS / Princess Anne

The Pont Neuf embodies a metaphorical bridge between Virginia and Paris.
The memory of Princess Anne High School is epitomised in savoir-faire takes on the varsity jacket.

VA IS FOR LVERS / Virginia is for LVERS

LVERS is a state of mind: warmth, wellbeing, and welcome-ness.
It is the culture of a global community connected by an appreciation for the core values of the Maison.

DAMOFLAGE / Damier meets camo

Damoflage splices the heritage Damier pattern of Louis Vuitton with camouflage in a reflection of two domains of style, paying tribute to friends in Paris.

DAMIER / Colours starting with yellow

An expression of synaesthesia, primary colours invigorate the Damier motif in
interpretations from pop to pearls and pied de poule, and an 8-bit Atari pixel edition by ET Artist.

DANDY / The dandy

The attitude of the dandy cuts a loosely autobiographical tailored silhouette adapted in a contemporary approach to suiting and encrusted with pearls and crystals.

COMFY / Footprints

A desire for comfort is captured in magnified shearling slippers in Monogram intarsia, their outsole embossed with a bear’s footprint, created to leave an impression.

TRUNKS / Healing properties

The prized Louis Vuitton trunk materialises in Monogram copper, a healing element essential to all living organisms, known to transform in the light of the sun.

SUNGLASSES / Super zooming

Made for focus, sunglasses with caps crafted in the image of camera lenses invite the wearer to see the world through primary colour-tinted glasses.

HENRY TAYLOR / Human relations
Artworks made by the American artist Henry Taylor, depicting figures who have been a part of the artist’s life, are featured as micro embroideries on tailoring and denim as well as accessories.

SPEEDY / Canal Street

A new adaptation of the Louis Vuitton Speedy bag conjures the attitude and hustle mentality of Canal Street in an everyday icon conceived for every walk of life.

JOY (Unspeakable)
The soundtrack is an original composition: Peace Be Still by Pharrell Williams feat. Lang Lang; Chains & Whips by Clipse; and JOY (Unspeakable) by Voices of Fire feat. Pharrell Williams.

“This moment is dedicated to the giant before me. To our brother in spirit.” “

Discover more at Louisvuitton.com

Pictures by @frankperrin