MIU MIU X CHURCH’S UNVEILS 2024 CAMPAIGN : TRADITION MEETS CONTEMPORARY CHIC | CRASH Magazine
FASHION

MIU MIU X CHURCH’S UNVEILS 2024 CAMPAIGN : TRADITION MEETS CONTEMPORARY CHIC

By Iris Jeanson

The Church’s X Miu Miu collaboration for Spring/Summer 2024 introduces the reinterpreted ‘Shanghai’ style, first showcased in the Fall/Winter 2023 Paris fashion show. Captured by photographer Lengua, models Matilda Liedholm and Judith Shyambala exude confidence against a backdrop of verdant topiary and specially commissioned striped jacquard.

The campaign masterfully blends contrasts, old and new, dressed and undressed, formal and informal. The Shanghai shoe’s craftsmanship reflects tradition with a conventional toe and heel, softened by a rounded last, a natural color palette, and canvas panels spliced into aged leather.

Church’s and Miu Miu invite us to appreciate the harmony between heritage and contemporary ease. The campaign stands as a visual manifesto, celebrating the timeless allure of fashion that gracefully evolves with the times.

Photography: Lengua
Creative direction: Edward Quarmb  Styling: Lotta Volkova
Cast: Matilda Liedholm, Judith Shyambala

www.miumiu.com

@miumiu

@churchs

 




Pin It on Pinterest

Share This