MONCLER : HOUSE OF GENIUS POP-UP STORES - CRASH Magazine
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MONCLER : HOUSE OF GENIUS POP-UP STORES

By Crash

Last Thursday Moncler revealed three pop-up stores in Paris, Milan and Tokyo which will be open to the public through the end of January. The events hosted a cocktail, concerts and DJ sets and served as a fusion of online and offline, to bring the retail space back to a human level. The stores hold all the Moncler Genius collections of the past year in addition to exclusive pieces you won’t be able to shop online. Moncler House of Genius’s artistic director Francesco Ragazzi imagined the classic retail space as an art gallery where artworks are continuously changed and updated, making the walls moving elements. The stores will evolve constantly and shape themselves according to new ideas, so the customer gets a different experience every time he visits. With Moncler, shopping isn’t just a mundane activity, it becomes a journey. You’ll find the store in the Champs Elysées in Paris, in the Vittorio Emanuele II gallery in Milan and in Jingumae in Tokyo.

Discover the photos of the different events below.

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