MONCLER PRESENTS: THE ART OF GENIUS | CRASH Magazine
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MONCLER PRESENTS: THE ART OF GENIUS

By Roisin Breen

Moncler Genius returns to the runway with a monumental London Fashion Week event at Olympia London – setting the tone for a redefining year for the project evolving from a world of fashion collaborations to a platform for co-creation spanning multi-disciplinary mediums and different industries.

Moncler Genius launched in 2018, showcasing the power of collaboration in a rebellious shift away from the traditional two-season fashion calendar. Instead the project initiated monthly collections and a continuous flow of invention. Moncler has since amplified the concept and meaning of collaboration, fostering cross-pollination from some of the greatest minds in the industry and providing innovative ways of curating, communicating, and sharing creativity with the world.

Moncler Genius has a unique ability to tap into the cultural zeitgeist. The platform is set to evolve from the established concept of collaboration, which merges two sets of brand codes together, to enter a new phase of co-creation focused on human creative skill and imagination in a bid to achieve a product that neither brand would be able to achieve alone. The concept exceeds the boundaries of fashion fashion, and instead takes on an exploration of the boundaries of creation at the intersections of Art, Design, Entertainment, Music, Sport, and Culture.

To introduce this year’s roster of co-creators, Moncler will present The Art of Genius – a live show on a grand scale – unveiling the creators, concepts and collections for 2023 under one roof. Each co-creator will bring their own unique brand of Genius to the potent mix, challenging the boundaries of what’s possible while presenting immersive experiences and performances that represent their creative visions. It’s a multi-format arena for creativity to be appreciated for all its beauty and emotional power.

To discover more please visit www.moncler.com

@moncler




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