PRADA ANNOUNCES COLLABORATION WITH ADIDAS - CRASH Magazine
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PRADA ANNOUNCES COLLABORATION WITH ADIDAS

By Crash

Prada has just announced a collaboration with the German sportswear brand Adidas on two pairs of unisex sneakers which will drop in December and a bit later next year. This collaboration comes after Prada confirmed its participation in the 36th America’s Cup, a sailing yacht competition.

Inspired by the rich history and iconography of the two brands, the shoes will explore the boundaries of tradition, technology and innovation, defying conventions by adopting unexpected strategies. Style and performance will meld into one to conceive shoes that are both technologically advanced and of great quality, made in Italy. Sportswear has definitely found its place in luxury and it’s here to stay.

Throughout its history, Adidas has been a pioneer in sports innovation and precision technology, and its quest for performance has made it a world-renowned brand. Prada, for its part, has built its image on the interaction between form and function, luxury and functionality, and on an ability to combine different ideologies. The crossing of these two distinct worlds, reinforced by the untiring quest for excellence of houses, inevitably leads to a new form of singularity. This collective effort will culminate in the launch of a new Luna Rossa sailing shoe, which will be unveiled in 2020. Stay tuned!

 

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