By Martina Conte

Maison Gainsbourg, a unique tribute to the legendary French artist Serge Gainsbourg, has officially opened its doors in partnership with Maison Saint Laurent. This extraordinary experience is divided into two captivating sites, each offering a glimpse into the life and career of one of France’s most iconic musical and fashion figures. 

The first of these sites is the historic house where Serge Gainsbourg lived and created for 22 years, located at 5 bis rue de Verneuil. This address is steeped in artistic history, and visitors can now walk through the very rooms where Gainsbourg’s creativity thrived. It’s a chance to step into the artist’s world, with personal touches and memorabilia that provide insight into his unique personality and prolific career. Just across the street, at number 14, stands the Maison Gainsbourg museum, offering a comprehensive journey through Serge Gainsbourg’s life and career. The museum boasts an impressive collection of approximately 450 original objects, including the iconic Saint Laurent tennis-striped jacket that became synonymous with Gainsbourg’s distinctive style.

Notably, for this occasion, the legendary jacket has been reimagined by Anthony Vaccarello, creative director of Saint Laurent, and is now available for sale in select Saint Laurent Rive Droite and Maison Gainsbourg boutiques. It’s a unique opportunity for fans to own a piece of Gainsbourg’s fashion legacy with a modern twist.
In a creative nod to this partnership, the windows of Saint Laurent Rive Droite boutiques will showcase the same façade as Serge Gainsbourg’s iconic home at 5 bis rue de Verneuil. This visual tribute beautifully blends the worlds of fashion and music, paying homage to Gainsbourg’s lasting influence on both industries.

For enthusiasts and collectors, a selection of Serge’s vintage vinyl records and books will be available for purchase in select stores and on the Saint Laurent website. These items allow fans to delve deeper into the artist’s eclectic tastes and inspirations. Completing the experience is Le Gainsbarre, a café piano bar located within the Maison Gainsbourg museum. This charming spot offers a space for visitors to relax and immerse themselves in the ambiance that inspired Gainsbourg’s music.

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Portrait de Serge Gainsbourg lors d’une soirée, en France, le 23 mars 1966.
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