DOUBLET SHARES A CUTE VIDEO FOR S/S 2021 - CRASH Magazine
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DOUBLET SHARES A CUTE VIDEO FOR S/S 2021

By Crash

Titled “A very merry unbirthday to you”, the video presentation for Japanese house Doublet’s Spring/Summer 2021 collection is as playful and cute as it gets, featuring the character of a bear in a full crochet suit. This bear loves holidays – Christmas, New Year’s, birthdays… you name it –  and finds himself quite bored in the Summertime compared to the jam-packed calendar of the Winter. To satisfy his need to please people and make them happy, the bear decides to sew a bunch of clothes – which turn out to be the S/S 2021 collection – and goes around town, knocking on strangers’ doors to give them some pieces as gifts. It’s the “unbirthday” celebration.

Overall the collection plays around the notion of comfort, warmth and childhood with pieces reminiscent of pajama-wear, complete with naive motifs and fluffy teddy-bear heads, lace shorts, hoodies, aprons, boxy silk shirts, bows and relaxed blazers. Discover the video below.

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