KARU PRESENTS ITS NEW COLLECTION « ZINDAGI CHUNO » | CRASH Magazine
FASHION

KARU PRESENTS ITS NEW COLLECTION « ZINDAGI CHUNO »

By Martina Conte

Karu’s FW23 collection is titled « Zindagi Chuno, » meaning « Choose Life » philosophical inspiration from the Trainspotting monologue.
The collection is the first official one presented by founder and designer Kartik Karu, who will only graduate in December 2022.

Karu is a project made of practicality that wants to invest in the future by creating a wardrobe for important occasions that can accompany young people in Delhi and around the world. The Brand focuses precisely on the joy of life and new experiences, accompanying youth in everyday life, reflecting the vibrancy and reality of modern India.

Important fact is that 90% of the fabrics in the collection do not require the use of electricity in the production process, as they were woven by hand. Eighty percent of the collection was naturally dyed. Sustainability is inherent in the handcrafted processes used.
The FW23 collection offers a range of styles including lightweight garments, separates, and knitwear.

The collection will be available in the UK and at international retailers, including Mr. Porter, SSENSE, Selfridges, Matches Fashion, and END.

Discover more at karuresearch.com
@karuresearch




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