Photos by Marc Pritchard


By Alice Butterlin

London College of Fashion is where it all started for Josuha Millard, who earned a degree in tailoring before learning the ropes at Otzwald Boateng on Savile Row, and later at Jonathan Saunders. In 2016, he launched his eponymous brand, which designs bespoke women’s pieces that combine extreme technical prowess with a bucolic aesthetic. That’s because Millard grew up on a Dorset farm in the middle of the English countryside. Instead of renouncing the rural environment of his childhood, he prefers to find inspiration in his roots by adding a dash of nature to his collections. Beyond mere aesthetics, he also touches on the ethics of working the land by sourcing leathers directly from his family’s farm and donating a portion of his brand’s revenue to preservation efforts for bees and wild flowers. Including tweed jackets, linen shirts and flowing workwear, his clothes are plain, simple and made for everyday life. A bygone romanticism creeps in alongside references to agriculture, on display in textured fabrics and the rough aspect of certain pieces. His Fall/Winter 2018 collection features patchwork farm shirts, complete with ample wool hoods and sheepskin belts to accessorize the looks. Highlights of the collection include the coats and jackets available in cotton gabardine, tennis stripes, grass green leather and fringed poncho. With his classic fashion and mastery of traditional craftsmanship, Joshua Millard has what it takes to become an undeniable star of the London fashion scene.

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