By Martina Conte

As Autumn Winter 2023 arrives, Loro Piana unveils its highly anticipated Cocooning Collection, now featuring a men’s line for the first time. This collection seamlessly marries excellence with innovation, redefining knitted undergarments as the sartorial equivalent of an embrace. With a strong emphasis on sensory experiences, Loro Piana infuses exclusivity and softness into every aspect of this collection, resulting in a wardrobe of graceful, relaxed silhouettes that offer a spontaneous elegance and envelop the body like a warm hug.

Central to the Cocooning Collection is the sensory component, as envisioned by the maison. This component translates into exclusivity and softness in various forms. The collection boasts a flowing, relaxed attitude, characterized by a natural, undyed color palette that preserves the precious attributes of the highest quality materials. Notable among these materials are Aircash, a thin yet exceptionally warm cashmere yarn that caresses the skin, and Cashmere Fleece, a novel 100% cashmere knitted fabric designed to highlight its texture. The women’s collection showcases raised stripes, sophisticated waffle stitches, delicate ribs, and a range of weights that enhance shorts and pullovers. These garments feature round necks and dropped shoulders, exuding a timeless and elegant charm. The color palette for women shifts towards seasonal burgundy, beautifully complemented by a Baby Cashmere shrug. The entire collection is bathed in a continuum of bright creams, extending from cycling shorts in precious cashmere jersey to styles woven with bouclé Fuzzy Silk fibers. For the men, the collection introduces sweaters, pullovers, and trousers made from Aircash or a blend of cotton, cashmere, and wool. These pieces offer soft volumes with a comfortable yet always refined fit, reflecting the maison’s commitment to merging comfort with luxury.

To complete the range, the collection includes Aircash socks, legwarmers, and Cashfur home boots. The Cashfur is a tactile wonder, featuring a fur-like yet « responsible » texture achieved by blending Loro Piana’s finest cashmere with an equally fine silk yarn, resulting in an ultra-light, warm, and cocooning fabric. The entire collection exudes a pervasive feeling of comfort, a hallmark of Loro Piana’s commitment to quality. This comfort, when combined with the excellence of raw materials, the grace of the volumes, and the skillful use of colors, culminates in an aesthetic that oozes sophistication and timeless elegance, perfect for personal indulgence.

Loro Piana has launched a dedicated campaign for the Cocooning Collection, captured by renowned photographer Alasdair McLellan and styled by Aleksandra Woroniecka. The campaign features models Valentin Humbroich, Rebecca Leigh Longendyke, and Mona Tougaard. Throughout the campaign, a group of friends enjoys a day of surfing and basking in the winter sun while being embraced by the warmth of the new Cocooning Collection. To celebrate the collection’s launch, Loro Piana hosted an exclusive event on October 10th at a private villa on Carbon Beach in Malibu. Guests were treated to a Sound Bath, a meditative experience where resonant sounds invoked the cocooning feeling of beachside tranquility and wellness. The event continued with a cocktail reception, featuring a fire-side live performance by Aidan Bissett, followed by a seated dinner prepared by Chef Yann Nury.

Loro Piana’s Cocooning Collection for Autumn Winter 2023 is a testament to the brand’s unwavering commitment to quality, comfort, and elegance. With its innovative designs, exquisite materials, and a sensory experience like no other, it promises to envelop wearers in a warm embrace of luxury and sophistication.

The Cocooning Collection will be available from October 12th in selected Loro Piana boutiques and on the brand’s website,


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